What is the Naked “nothing to lose, everything to gain” satisfaction guarantee?

We stand behind our product as well as in them. We know that without being able to actually touch and feel Naked’s super soft products, it’s hard to understand just how amazing they are. Fear not – we want you to experience complete satisfaction and comfort, and for that reason, we offer a 30-day, no-questions-asked return policy on your first Naked product. That’s right, if you happen to be unsatisfied with your first Naked product, just keep them, let us know, and we’ll help you find something else to wear. Hence why you have nothing to lose, and everything to gain by getting Naked!*

*Please note a few conditions apply to our guarantee. And for all other information on our standard return and exchange policy, please see below:

What does having “nothing to hide” mean?

When you are Naked, you have nothing to hide. The Naked Brand Group prides itself on corporate transparency. We want you to know the “who, what, when, where and why” behind the products you love. Our manufacturing partner shares our values, including a social responsibility philosophy that supports the protection of human rights. Our manufacturer provides a working strategy to implement the Business Social Compliance Initiative (BSCI). The key is a partnership in respecting human dignity, managing risk and maximizing opportunities in the supply chain by taking a proactive and ethical approach.

What makes Naked great?

We founded Naked with one basic desire: to create a new standard for how products worn close to the skin fit, feel, and function. We use the very best fabrics from around the world to break the underwear category wide open by using innovation and technology to create comfort – hard work that makes soft clothes.

At Naked, we have spent years developing styles and fabrics that feel as good as wearing nothing at all. We are sure you will be astounded by how they feel on your body. We know, because that’s how we feel when we wear them.

What are my Nakeds made of?

Our Luxury collection uses Lenzing MicroModal®, an exceptionally ecological, all-natural, and breathable fabric extracted from European beechwood. Additionally, the cellulosic properties of Lenzing Modal® fiber naturally inhibit odor-causing bacterial growth, keeping you smelling fresh. Ten thousand meters of fabric weighs one gram, making it much finer than cotton, wool, or even silk. This smooth and supple wood fiber gives the fabric a luxurious soft, warm, and cozy feel.

Our Active collection uses microfiber, and extremely fine synthetic fiber, weighing less than one denier. It can be woven into textiles with the texture and drape of natural-fiber cloth, but with enhanced wash ability, breathability, and water repellency.

Our Essential collection uses cotton, a natural fiber harvested from the cotton plant. It is one of the oldest fibers under human cultivation, with traces over 7,000 years old recovered from archaeological sites. Lightweight, soft and breathable, cotton is a tried and true fabric that you can rely on for day in and day out comfort.

Our Signature collection uses a cotton/modal blend, and is quite a perfect pairing. By blending two of the best fabrics together, it creates the best of both worlds: the supple, softness of modal with the light and natural feel of cotton.

Our Hybrid collection uses Tencel, a sustainable fabric regenerated from wood cellulose, and is one of the most environmentally friendly regenerated fabrics. Tencel’s supply chain is transparent, and their fabric is certified by European eco-label Oeko-Tex 100 as containing low levels of manufacturing chemicals and byproducts. It is obtained from eucalyptus trees, which grow fast and thick on low-grade land and do not need irrigation. The forests and pulp produced for Tencel have earned Forest Stewardship Council (FSC) certification that it comes from socially and economically responsible forests. The overall method of manufacturing fabric was awarded the “European Award for the Environment” by the European Union. Tencel fibers are spun into yarns and then woven into textiles that not only are soft, absorbent, and very strong when wet or dry, but also resistant to wrinkles and drape well. Needless to say, it’s comfortable!

Elastane, commonly known as spandex, is a synthetic fiber characterized by its ability to revert to its original shape after being stretched. It can be stretched and expanded to three times its original length. Seamless means that fabric has been sewn together with a flat-lock stitch, which is extremely thin, soft, and does not irritate.

Gauge refers to the number of stitches per inch on fabric. The higher the gauge, the more tightly knitted or woven a fabric becomes. Higher gauge fabrics are durable, finer, and often softer than lower gauge fabrics.

How do I select the right size?

Naked is designed to fit close and smooth against the skin. Each product has its own size chart, which uses your pant size for measurement reference. Please review the size chart on the product pages.


What is Naked’s standard return and exchange policy?

We accept returns within 30 days of the original purchase date. All garments must be unworn, unwashed, and in the same condition in which they were received. Once receiving approval for an exchange, customers will receive a return label in order to send back their garment. To start an exchange or return, please contact us at customerservice@nakedbrandgroup.com.

Please note that refunds or exchanges will not be issued for unauthorized returns. If we receive a worn garment back from you, your return/exchange will not be processed, nor will your used garment be returned to you.    

What do I do when I am missing a refund?

It may take some time before your refund is officially posted, as there is often some processing time. If you have already checked with your bank and/or credit card company and still have not received your refund yet, please contact vanessa.geisheimer@nakedbrandgroup.com.


What is Naked’s shipping policy?

Naked provides free shipping on all orders $75 or more. All orders under $75 are subject to a fee depending on shipping location. All orders shipping within the United States start at a $5 rate.

Please be sure to include an apartment or unit number to associate with your address, if applicable. We do not ship to P.O. box addresses. At this time, shipping is only available for orders with delivery addresses within the US.

In order to expedite shipping, men’s and women’s orders may be shipped separately.

All orders normally ship within 24 hours, and you should receive your order within 5-7 business days, which does not include weekends and holidays.

Naked does not assume any responsibility for lost or damaged packages incurred during transit. All purchases are made at the buyer’s own risk.

How do I know when my order has shipped?

You will be notified by email once your order has shipped, Once your order has shipped, you will receive an email including your tracking number and the appropriate carrier to verify it with.

Please note that in order to expedite shipping, men’s and women’s orders may be shipped separately.

What if I need to change or cancel my order?

We process orders as quickly as possible, but we’ll do our best to accommodate changes to your order. The best way to change or cancel an order is to call us at 1-212-851-8050 Monday through Friday 9AM–5PM EST. Sending an email to change an order will likely be too late!


How should I care for my Nakeds?

For best results, hand wash cold and lay flat to dry. This will help to protect the color fastness of the garment, as well as the construction of the spandex fiber in the waist. If you must tumble dry, please use low heat.

Care instructions are also included on the labels of your garment.

Here are some great additional tips for taking care of your Naked products... and any other garments you love:

  • Wash bright colors with other bright colors. When wet, keep bright-colored garments away from other fabrics.
  • Wash colors separate from whites.
  • Use liquid detergent without optical brighteners or bleaching agents
  • Do not dry clean or iron
  • Turn shirts or underwear inside out
  • Wash shirts and underwear in a netted bag
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